Every year marketing strategies keep on changing, and when we talk about social media marketing, it has the highest frequency of changing trends. Social media has become a vital source of marketing for business purposes and has been in use to promote products and services, since every business is trying to capture the market, competition even on social media has increased. To make you understand and help you build your solid marketing strategy in this competitive platform, here we highlight the latest social media trends of 2018 which require attention.
Marketing through videos proven to be one of the most effective tool of marketing. According to latest research, by 2020, 80% of the total traffic online will be shifted towards videos and 95% of viewers retain the message after seeing a video commercial as compared to other ways of advertising. This methodology can be used as an advantage by the marketers through marketing through videos. According to latest trend, your video needs to be unique, having content containing wow factor, more precise and shorter video will be better, the video should be engaging enough to not let anyone scroll down before the video ends, and specially make it mobile friendly, or you can also make an investment to buy instagram video views etc.
Often we see stories on several social media platforms which are for limited to short period of time like Snapchat stories, Instagram Stories and Facebook stories, these story or any content which are available for a limited time is known as Ephemeral content. It’s one of the new ways of marketing in which businesses upload stories on these social media platforms so that when the audience is scrolling through their stories, they see the content as one of them. In this methodology, you’d have to engage users in 3 to 5 seconds period, asking them a question related to interesting facts or teaching something may help to get more views.
Augmented reality which is also known as AR is an evidence for the use of revolutionized and advanced technology for marketing. One of the most famous example of AR is of L’Oreal. L’Oreal introduced an application affiliated with AR, which lets people test out their makeup and hairstyles prior to the purchase of the actual product, which resulted in high customer satisfaction and boost in the sales.
This methodology isn’t something new in marketing sector, actors and celebrities are hired with heavy fees to promote a brand or product in advertisements. But the step of influencer marketing on social media platforms is something new. There are hundreds of YouTube celebrities having over millions of Legit YouTube subscribers, which you can hire to promote your brand or product on social media which will definitely have a positive impact on your sales and good will of the business. All you need to do is find the right social media celebrity, specify your approach and target, and let the influencer do the work.
Social media trends for marketing keep on changing as the trends and technology keeps updating, having an effect on people’s taste as well. it is necessary to keep up with the latest trends otherwise your social media marketing strategies would eventually fail to compete in the market.