You can build your website or blog around general topics or niche topics. Generally speaking niche websites or blogs work better with Google AdSense. The reason for this is that the ad targeting is much better. In addition, as you have a focus on your niche your content will become better and unique, which will establish you as an expert over time and attract plenty of visitors.
If this is your first try at building a Google AdSense website, make it about something you enjoy and are knowledgeable about. It will make the process much easier and less painful to accomplish and increases your chances of success a hundredfold. You should, however, make sure that your topic has enough of an ad inventory and the pay-out is at a level you are comfortable with. What is meant is, that you need to establish if there a market for products and services and are they advertisers willing to pay for advertising.
Once you understand how Google AdSense works on your website or blog, you are going to want to increase your AdSense revenue by using some high paying keywords, and you may even be tempted to buy a high paying keyword list. But be aware, there are some pitfalls. Firstly, there is no guarantee that the keywords on the list are accurate or the pay per click. Secondly, there is a distortion of the supply and demand relationship for these high paying keywords. Obviously, everyone wants ads on their website or blog displayed that make $35 or more per click, but the number of advertisers who are willing to pay vast amounts of money are limited and are only in high commercial value categories. So, the competition for internet traffic is going to be stiff and will cost you a lot of money in advertising to promote your website or blog.
So, to sum it up are creating an online business using a website or blog to provide a service to your customers. You might not have a factory to manufacture goods or sell an accounting service, but you providing a value-added service supplying your visitors with useful and relevant information pertaining to their query. If you provide good content, they will come back, refer their friends, and so on.
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Factors to optimize your content for Blog, AdSense, and Website:
- Identify the need of your target audience what they want from you or what they are interested from you
- Take a survey to find what your audience is looking for
- Visit your niche related topics, website and keep an eye on competitor
- Use tags and heading properly and keep your content unique readable and shareable
- Use visual and eye catchy content to attract and grab audience engagements
- Attempt to create a content which gets viral
- Maintain your content Frequency and Recency as per your audience need
- Use normal optimization techniques on page SEO to optimize your content
To know more about the AdSense field or be it any other field related to Digital Marketing, Enroll at Digital Technology Institute, New Delhi and get trained by the best Digital Marketers that the nation has to offer.